Yes, it has a tablet component, but with the high end 15-in. The Surface Book 3 is a much different beast. (t’s probably a decent laptop alternative for someone in the K-6 range or an alternative to a low-end Chromebook.) At the same time, the entry-level model with the Pentium Gold is a less dramatic improvement over the iPad if you just want something to browse the web or handle homework. The higher-priced configuration (with the Intel Core M3 and LTE) comes closest to the ideal for doing real work. But it should multitask better, the Office implementation is native, and it tends to be more aggressively priced than the iPad.
Yes, it still lacks some consumer capabilities. The Surface continued to evolve, and the Surface Go 2 is about as close to what business users want in an iPad as you’ll get. Microsoft did port a version of Office to the platform but it didn’t multitask very well, and even a jump to the larger iPad Pro was primarily met with a yawn, because it was clear Apple wasn’t listening to what people wanted.
Eventually, Apple got Cisco and IBM to help address sales, but they never built something really designed for the enterprise, so those efforts underperformed. The iPad was still early in its cycle, and had poor distribution to companies, horrid multitasking, and few available productivity apps. The Surface began as a tablet alternative to the iPad, much as the Zune was the MP3 player rival to the iPod. Surface to Surface Go 2 and Surface Book 3 I think this will change how the Surface line evolves, so let’s take a closer look this week. And now, the COVID-19 pandemic has dramatically changed how people work. The iPad Pro is less of a threat than the Chromebook, and they are vastly different products. Surface is being well managed, but the conditions that created it no longer exist. But instead of using their enormous success and the team that created it as a standard for future efforts, Microsoft seemed to want to start over from scratch, resulting in uneven performance over the four efforts. The Xbox effort, which rolled out against a then-dominant Sony, represented the gold standard in terms of execution.
Credit the fact the iPad hadn’t yet established itself, and Apple’s execution was lacking. Finally, MIcrosoft came up with the Surface to target the iPad threat it has been successful so far.
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